Extreme horizontals

August 6, 2010 § Leave a comment

In my last post, I emphasized how the shape of an extremely vertical graphic can make a statement.


This new post looks at an extreme horizontal from visualeconomics.com (http://www.visualeconomics.com/what-bp-could-have-bought-with-all-the-money-they-lost/)┬áthat puts the loss of BP’s market capitalization in perspective.┬áPrint publications often design graphics in shallow strips, sometimes across two pages. But from this post you can see how the size constraints of some online publishing platforms don’t allow for wide graphics. To fit in this blog, the graphic had to be reduced to about 5% of its original size. Click on the image to bring it up in a browser window (you may have to click the image again to bring it to 100%). To see the entire graphic, you have to scroll to the right, which to me seems much less natural than scrolling down a Web page. Maybe this will change as we get used to the iPad navigation.

Also worth mentioning, extreme horizontals and verticals are most effective when they play to the subject matter of the graphic. The extreme vertical from the previous blog post worked particularly well because it dealt with the depths of the ocean. A stronger usage for an extreme horizontal would be a comparison of long jump records.


The oil spill on Flickr

June 10, 2010 § Leave a comment

BP has done one thing right. They host high-resolution photographs and diagrams of their plans for stopping the Deepwater Horizon oil spill on a Flickr Pro account, which allows them to display images as large as 20 megabytes. (When you go to the Flickr site, choose “original” size to get the full-resolution image.)

The Deepwater Horizon response page is here: http://www.deepwaterhorizonresponse.com/go/site/2931/

And their Flickr page is here: http://www.flickr.com/photos/deepwaterhorizonresponse/

These files have served as the base material for numerous news information graphics. Below are some examples from the Wall Street Journal:


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