Extreme horizontals

August 6, 2010 § Leave a comment

In my last post, I emphasized how the shape of an extremely vertical graphic can make a statement.


This new post looks at an extreme horizontal from visualeconomics.com (http://www.visualeconomics.com/what-bp-could-have-bought-with-all-the-money-they-lost/) that puts the loss of BP’s market capitalization in perspective. Print publications often design graphics in shallow strips, sometimes across two pages. But from this post you can see how the size constraints of some online publishing platforms don’t allow for wide graphics. To fit in this blog, the graphic had to be reduced to about 5% of its original size. Click on the image to bring it up in a browser window (you may have to click the image again to bring it to 100%). To see the entire graphic, you have to scroll to the right, which to me seems much less natural than scrolling down a Web page. Maybe this will change as we get used to the iPad navigation.

Also worth mentioning, extreme horizontals and verticals are most effective when they play to the subject matter of the graphic. The extreme vertical from the previous blog post worked particularly well because it dealt with the depths of the ocean. A stronger usage for an extreme horizontal would be a comparison of long jump records.


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